To me, being professional is about establishing and maintaining a certain standard of quality, both in your work ethic, and standard of work produced.
In graphics, I feel that being professional is vital to success, maybe more so in any other occupation. Working to a high level, with the utmost passion, dedication and commitment, being able to meet deadlines with creative energy and deliver the clients wishes right to them at a standard above all others, are key aspects of success in this game.
Even working freelance, it's perhaps even more important. It's YOUR name, YOUR work, YOUR studio being represented each and every time you put something out there, and to do so at a less than expected quality will not get you very far.
Using and adhering to copyright is perhaps more significant within the field of graphics, and it's laws are not to be taken lightly to anyone who wishes to play in this sandbox. It's important that as simple code of conduct, we as graphic makers set the standards not only for ourselves, but for each other, and continue to abide by them in our day to day work loads.
It's about settings yourself a standard, doing your utmost to deliver the goods, at the very best level you can, without fail, delay, or excuse. Reliability. Loyalty. Dedication. It's all part of being, professional.
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