Revised & New Ideas

So following the Q&A session, I had a better understanding of what was required of us. As a result, I had new ideas in mind, now more Sheffield based and more suitable for the actual theme of the evening show that will have the projections.

So the theme of the night show, which is a paid ticketed event, is to reflect the history and culture of Sheffield. As soon as the word history was mentioned, I had an idea of showing a transition from the old Sheffield to the new, perhaps with a fade of several key images from past buildings and scenes, into what we see today, showing how it has changed over the years. This could be in the form of crossfading photographs, or in trying to be more creative, animating some original illustrations that I'd make just for this event of the old and new images, and giving the whole thing a much richer, artistic feel. These illustrations could even animate themselves, coming into form line by line to show the old architecture, and converting/fading into illustrations of the modern day architecture.

I was reminded of the following video montage from the awesome film "Gang of New York", which showed a similar idea, but in live action footage, representing the city of New York as seen in each time period...

It would be good to do something similar for Alight, obviously based in Sheffield. It would be from different viewpoints, not just one, and would last a lot longer than 20 seconds.

So that was my first idea. the other I had was similar, but inspired by something else entirely. I thought I could show Sheffield TODAY, and get out there and see the sights, sample the culture, and reflect it all in an animated montage, like the one seen here...

I've loved this Cineworld ident for ages, and only now would I dare even attempt anything like this. But the idea stood out to me for this project, and I feel it would work quite well if made up of different Sheffield landmarks and activities.

The animations don't have to be overly complex, and I think what works most about this advert is its simplicity. But to do something similar would certainly be both exciting to complete, and challenging to work on, two key attributes that are the reason we do what we do!

I intend on fleshing out both ideas a little further, as well as others too before I pick one to run with.