Some early ideas...

Trying to think of a few ideas already, deciding on which direction I might take with this. I'm kinda leaning towards maybe making the title of Alight in different, interesting ways, and piecing a few animations together as one long showreel, something will will happily support whatever music is playing, and run unobtrusively in the background for people to look at as and when they so desire.

From what I understand it needn't have sound as that will obviously come from the performers on stage, and I'm not entirely sure how long it will last, but the meeting with the client is going to answer a fair few questions I'm sure, and I think then I'll be able to get a more solid direction of where to go exactly.

Still, it can't hurt to get a few ideas down. So in thinking about different ways I could animate the title of the event, I played around and came up with the following images.

I thought what style could best represent the word ALIGHT, which to me is a very vibrant, dynamic word, with a lot of visual relevance attached.

firstly, and most obviously I suppose, I thought of setting the word literally, alight...

 Representing the word in playful flame would be quite effective I think, and I could play around alot with the imagery and shadows etc.

From this, I naturally progressed to smoke, and showing the word in a visual cloud of bright vapour...

Again, the lighting could come into great effect here, and the versatile smoke canvas offers plenty of opportunity to be quite inventive indeed. Could perhaps project images ONTO the smoke itself maybe?

Next up, I thought of something bright and shiny, like maybe a chrome effect? A metallic look which again, could play host to many different images or projections, using some really creative tricks of light and reflections maybe?

Thinking quite literally again, with how to "light" up the title, and thought of like neon signs. A whole scene or set of outlines could be traced and set alight by this neon effect, which could prove quite stunning if done right.

 From the neon sign idea, I was reminded of the light writing effect seen in recent years, most notably in those annoying Talk Talk adverts seen plastered all over X-Factor. It seems a very modern, creative and fantastic looking way to set a title off creatively, and suits the theme of the word "Alight" to a tee... 

 So these are just a few ideas I've been playing around with at the minute. Although they will no doubt change when we hit the Q&A session and get a better idea of what they want from us, it's still good to try and generate some creative spark beforehand!

Another thing worth noting, is that given the look of many of these ideas, it would be very easy to take the still images and convert them quite easily into a poster, or even play around with the branding. I don't think it would take too long as all the creative time and energy would already have been spent making them move, and to use them as a poster design would be easy enough to convert over. So in all of these there is definitely alot of potential to cross over into one of the other brief areas, which surely will only help build my body of work even further.

But, we'll see, as that may be getting ahead of myself a little...