A few things came up. I'm worried about the "interactivity" part that has been mentioned, in terms of making our projects interactive in some way. I'm a little confused here, as I thought that as motion design students we were specifically tasked with designing a piece for the Twilight shows projected footage? And I'm struggling to see how a projection itself can possibly be interactive?
I'm also a little confused as to why only 2 of us will be shortlisted. Surely, with all the time they have to fill for the projection on the night, they should use quite a few of our works? 2 or 3 pieces aren't going to give the client much to use on the night? whereas, in terms of branding, posters and artifacts, they only need one of those, right? I'm not entirely sure the client's needs and our own project go as hand in hand as they perhaps should, but all I can do is match the brief requirements and work to the best of my ability regardless, and just hope for the best I think.
Still, I'd hate to lose marks by NOT incorporating some form of interactivity within my design, so with that said, I've planned a revised pitch for the actual one tomorrow with Matt, and added a new idea that should satisfy the interaction part that's been discussed.
Here's my revised three page spread for tomorrow...
I've made the slides much more aesthetically pleasing, in order to stand out and get attention, also in the hope that my effort and presentation of them will help fill the client with confidence in my ideas and commitment to them. The first two slides have pretty much the same content as before, but after getting good feedback from Johnny, I think I'm going to combine both ideas, and rather than have the "Animated Montage" being a journey through Sheffield's sights, it's now going to be a journey through TIME, using the same kind of illustrated historical imagery as explained in the first idea. I'm quite excited about how this might turn out, and I hope this will come through in the proper pitch tomorrow. :)
I've also added a new third slide entirely, featuring my brand new idea, which I'll go into now...
I envision a tablet device, or even app viewed through an iPhone, used to promote the event itself, and focusing on the entire theme of the Twilight show, namely, reflecting the history of Sheffield, in a sort of augmented reality feel.
You would hold this tablet up in key locations around Sheffield, outside the very events where each show is taking place, and depending on your position, proximity to adjacent buildings, and angle of view, the view you would see on the tablet would show you how things used to look in years gone by. ie: You'd hold up the tablet frame to the real life, modern day City Hall in front of you, but seen through the tablet would be the exact same view but rendered from still archival imagery of Sheffield as it was decades ago.
Now, while the idea was just an addition thrown in to satisfy the "interaction" part of what has suddenly been asked of us, and something I could obviously never realise at this point in time, it has allowed me to think outside the box in terms of producing original ideas for this brief, and from what I now believe, that was the entire point. We're not ACTUALLY asked to make these things, but to simply start thinking on a much more bigger, creative, and innovative scale, as to not do so in the real world of motion design is to spell your own doom already I think.
I've no idea how I could use this idea for this brief, but it would certainly be an amazing thing to actually create! I'm going to see how the actual pitch goes tomorrow, and what kind of feedback I get back before pushing on, and then I think I'll be able to knuckle down and decide where best to take this...
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