Wednesday, 7 December 2011

Research - Augmented Reality

Looking at the actual idea with fresh eyes, I can see many similarities to what we're seeing nowadays with augmented reality apps and programs for all these portable devices and cameras. I took a little look at these in the hope that I could use such similarities to my advantage, in terms of both generating visual inspiration, and helping to put my ideas into practise.

This ad showing augmented cinema on an iPhone is quite cool, as it shows something similar to my idea, with two different eras, one of normal modern day, and the other of scenes from a famous movie, in this case Notting Hill I believe. I think this was just made for fun, but how cool would it be to actually have an app for such things!


I can definitely see many ideas within this, things that inspire me and have certain got my cogs ticking...

Next step for me I believe is to get an angle, a hook if you will, and attempt a storyboard of sorts.

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